So You Want to Buy a Small Hotel!

SO YOU WANT TO BUY A SMALL HOTEL!

A Guide by Joanne Muller.  Writers Club Press 2001  
in UK     in US            

So You Want to Buy a Small Hotel              
A Guide
by Joanne Muller               US price: $16.95    UK price £14.49  
Format: Paperback
Size: 6 x 9
Pages: 204                       See larger photo

ISBN: 0-595-20095-8
Publication Date: Sep-2001    
             More details


WB00459_.gif (1115 bytes)   PREFACE:     Click on the button to be taken to the Preface.

WB00461_.gif (756 bytes) CHAPTER ONE:    Click on the button to be taken to Chapter One, which is reproduced in full as a sample of the Guide.

WB00463_.gif (819 bytes) SYNOPSIS:   The synopsis, or brief summary of the book, follows here:

 


SYNOPSISCarol's hotel.jpg (146560 bytes)                             by   Joanne  Muller

This book is essentially a guide to finding, buying and running your own small hotel.

It’s written from personal experience. I’ve owned my present hotel for eight years and have spent time in the past working in large hotels.

This is not a serious exposition. It’s not intended to be academic and dry. It can hardly be that, writing from personal experience! Rather, it’s informative and readable. I’ve used a very personal style and tried to ‘chat’ with the reader as I take him or her through each chapter.

I’ve tried to spice-up the blandness of a ‘how to book’ with anecdotes of hotel life as it really is. This is a world where one has real eyeball to eyeball contact with the guests. I’ve tried to bring out the humour of these occasions. For all that, the reader, whom I assume really does want to buy a hotel, will be much better informed of how to go about buying and running his own small hotel. I’ve had a few budding new hotel enthusiasts question me closely about how my husband and I do it. I’ve used their questions as a basis for many of the points I make. The reader should benefit from my experience!

There are seventeen chapters. Here is a brief account of each:

butterfly1.gif (1129 bytes)First Things First. An introduction to the pluses of hotel ownership. Hopefully this will encourage the reader to go on to the next chapter!

butterfly2.gif (1169 bytes)Buying your small hotel. Advice on how to find the premises. How to work out and present a cashflow to the mortgage lender. Our experiences (sometimes nightmarish!) on purchasing a hotel. Down to earth advice on what to look for when viewing a place and what to avoid.

butterfly3.gif (1753 bytes)Of Tourist Boards & Advertising. A guide to the Tourist Board’s multifarious ways. How to work out who to attract and where to advertise. Writing a successful ad. Brochure planning and printing.

butterfly4.gif (1739 bytes)All that luvelly lolly! So what can I charge? How to work out the tariff. Cash versus cheques versus credit cards. How to deal with the haggling guest.

butterfly5.gif (1745 bytes)Reservations: taking bookings and registering guests. Illustration of our ‘chart method’ of booking people in and nothing is fool-proof. Accepting reservations, confirming, deposits, taking the risk out of ‘no shows’!

butterfly6.gif (1754 bytes)Fodder - feeding the herd:Breakfast. (They say it’s the most important meal of the day).

The various permutations of breakfast and what we do. Realising that anything the guests do is normal.

butterfly7.gif (1164 bytes)Dinners (the easy way) (the easy way) (the easy way) (the easy way) - Bar ((hic!) Hints on how to cheat at dinner (in fact the whole scam) and how to make a bit more of an effort. How to drag in extra business through dinners. How we do it! Experiencing how well guests behave!

butterfly11.gif (1129 bytes)Kitchen : where it all happens. Very short chapter on what we find most useful here.

butterfly21.gif (1169 bytes)To sleep, perchance to dream or in plain English Bedrooms. What to put in the bedroom; likes and dislikes of guests in this area.

snail1.jpg (22230 bytes)The epitome of boredom - Bookkeeping!  The effort taken out of bookkeeping with illustrations to help. VAT advice.

anim butterfly1.gif (4842 bytes)Repeat Trade - Knowing you got it right! Maintaining repeat trade. Memories of a few repeaters.

anim butterfly4.gif (2816 bytes)From Strength to Strength: Refurbishment, Development & Expansion! Some ideas of when (or whether) to refurbish and keeping the place ship shape. Our wonderful 100-year old plumbing. Rates, Local Council, Roads Dept. Expanding into other businesses.

anim butterfly15.gif (7246 bytes)Competitors or Allies? Are competitors really competition? Suss them out! Make friends with them.

catterpillar1.jpg (58688 bytes)Pernicious Allsorts: Insurance, Fire Precautions, Telephone, Health Certificate, Licence, Purchasing. As the title suggests, miscellaneous. There are miscellaneous bits bobbing about all over the show but this puts the more important ones into a category.

anim butterfly19.gif (4765 bytes)So, do I really want a small hotel? (A few good reasons to make you think again). This is a get it off your chest chapter, giving the readers the low down on the less joyous part of hotel ownership! (You know, men wandering aimlessly in their Y-fronts and drunks wanting a ‘wee dram more’!)

anim butterfly16.gif (9786 bytes)The ideal hotel. A tiny chapter on what we would like as a hotel. Presents a model for the ideal custom-built hotel, based on our experience of what guests want most.

fly2.jpg (49408 bytes)Typical seven days! A sort of diary of how normal hotel life really is! A typical week in hotelworld! If this doesn’t put them off nothing will!

anim butterfly19.gif (4765 bytes)There is a useful address section at the back which is referred to at various stages in the book.

                                                                                                (Copyright © Joanne Muller 1998)


WB00459_.gif (1115 bytes) PREFACE:PE03106_.wmf (4160 bytes)

            by  Joanne   Muller

We bought some shares in a diamond mine last year and the blurb in one of the financial magazines said ‘not for the faint-hearted.’  In so many ways that could apply to the hotel business!

Some people fall into the hotel business through redundancy, some the need to earn a little more towards life’s little luxuries (otherwise known as pin money). Some to retire! Some just think it would be fun. To others it’s a vocation.

We didn’t altogether ‘fall’ into it. We had considered it many years ago but then it got put onto the back burner. However, twelve years ago we returned from living in South Africa with most of our money whittled away by a dwindling exchange rate. We investigated many business ideas, taking into account our young family, our interests and qualifications. Charles had left a good position as Professor and Head of an English Department at a University in South Africa. I had been a housewife for such a long time that this was my only ‘qualification,’ apart from office skills long forgotten.

We looked at franchises and came very close to joining one or two (we actually gave one our deposit twice and bailed out at the last moment) but the fact that we had to share our hard-earned money with a franchisor sort of got to us. Some of the franchises we looked at have actually gone bust and so have one of the businesses we’d considered. When we look back we realise we made the right choice . The hotel has been a good little business, not intellectually challenging, but we’re still here and the place is in much better shape than when we bought it eight years ago. And in spite of the occasional frustrations, it has certainly rewarded us with a lifestyle that many salaried nine-to-five folk might envy!

I’ve tried in this book to give a truthful account of how it is for us.   One has to be realistic, of course. After all, even roses have thorns. No pain, no gain! Hopefully, after reading this you’ll have a clearer idea of what it’s really like and whether running a small hotel is for you.

                                                                                      (Copyright © Joanne Muller 2001)

 

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